Building business for professionals in the business of building, we are the outsourced marketing & design solution for businesses in the construction & home services industry.

Truss Marketing is a proud member of the Stratford & Area Home Builders' Association.We are proud members of the Stratford & Area Home Builders’ Association.

truss
trəs/
n. an assemblage of members forming a rigid, supportive framework
v. to support or strengthen

Our Services

ONLINE REPUTATION MANAGEMENT

Implementing a system that allows you to effectively request, monitor, respond to, and showcase online reviews is one of the quickest and most impactful ways to improve and amplify your online reputation. But you don’t do it well, if at all. Why? Because you’re busy running your business, and asking for reviews is done sporadically at best. But consistency is key. Once you have a system in place, you will be amazed at how quickly your online presence grows, allowing you to get noticed – and chosen over your competitors – more often.

WEBSITE DESIGN AND DEVELOPMENT

Each website we design is tailor-made to suit the client’s business, bringing the brand to the forefront using the right design tools and techniques.  Our sites are designed to be beautiful, functional and easy to navigate. We are experts at content organization and study design trends and techniques to create unique sites. 

MARKETING STRATEGY & MANAGEMENT

You are a professional in your industry, but perhaps you lack the time, knowledge and skills to properly market your business. As a result, you have a disjointed marketing strategy – maybe the odd magazine or newspaper ad or maybe you’re paying for Google Ads or SEO but you have no idea how that investment is working for you. And social media? Well, you get to it when you can. Truss Marketing is your outsourced, Houzz-certified marketing team. We get to know your business so we can make a true impact, ensuring you get found – and chosen – over your competitors more often, and communicate strategy and results on an ongoing basis so you can rest assured that your marketing is working for you. Whether you’re looking to simply consolidate your marketing efforts or aggressively expand your business into new markets, Truss Marketing offers a package that will suit your needs and budget. 

Creative Team

The foundation of our creative team is comprised of two marketing industry professionals with 40+ combined years of experience. Additional expertise is retained for project management and specific tasks as required.

Laurie Knechtel

CEO

Laurie Knechtel is an experienced marketing strategist and highly creative brand designer who started her corporate marketing career in the engineering field, and then moved to telecommunications before starting her own business, eMotivate Marketing+Design, a small marketing agency based in Stratford, Ontario. She consults with established businesses in Southwestern Ontario, delivering tailor-made marketing and design solutions including, online reputation management, website design, SEO, content marketing, and social media management services.

Melanie Martin

COO

Melanie is the founder of Webrite Design Solutions and has been providing custom WordPress site design and security, plus hosting and website marketing services for over 18 years. Known by her clients and community as a WordPress Security expert, Melanie delivers courses to groups of business owners, teaching participants about custom WordPress site design and marketing, as well as best practices for securing your WordPress website. Melanie has earned a reputation for comprehensive web solutions, strong customer service and exceptional attention to detail.

Client Testimonials

Most of our business comes from word of mouth.
Here’s what some of our clients are saying

Melanie is an experienced creative designer and web developer that provided her services tailored exactly to fit with our requirements. I highly recommend Melanie and Webrite Design to anyone looking for a new website.

Stanley Kinsmen

CEO, enVoltergy Power & Energy Management

I came away from speaking with Laurie feeling inspired and clearer view of my business as it’s lifting off. It’s very beneficial to rely on people who know their business, we all win!

Chip Oud

Owner, The District

Laurie provides us with ongoing marketing management services that have not only increased website traffic but have generated sales. We look forward to our business growing with her assistance and excellence. We’d highly recommend her services for those businesses in home improvement and new home construction.

Rob DeGroot

President, EHS Sales Inc.

Melanie and her team provide excellent customer service and are willing to work with me to get exactly what I wanted.

Scott Bernier

CEO, SCentry Solutions Inc.

Truss Perspectives

How the latest marketing industry trends and developments affect your business.

Change the Medium, Change the Message

Change the Medium, Change the Message

In 1964, Marshall McLuhan coined the phrase, “The medium is the message”, in his book Understanding Media: The Extensions of Man. Over 50 years later, that philosophy has never been truer. In the age of digital, it’s imperative that the channels you’re...

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Your attention, please.

Your attention, please.

30 years ago, advertising was expensive. But those who had the budget for it - be it print, radio, or television - were pretty much guaranteed that their message would be seen, heard, or read. Today, the landscape has changed. The proliferation of Internet...

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Why and How to Use Video in 2019

Why and How to Use Video in 2019

A few years back, video was announced as the hot marketing trend for the upcoming year. It seems video has some staying power, as it is still one of the best forms of media for garnering engagement, building community, and increasing conversions.One of the...

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Schedule a call

Need some help with online review management, website design and hosting, and/or marketing strategy and management? Schedule a complimentary call with us to learn how Truss Marketing can help you get found and chosen over your competitors more often.

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Interested in website design, development, and hosting services?

Interested in marketing strategy and management services?