30 years ago, advertising was expensive. But those who had the budget for it – be it print, radio, or television – were pretty much guaranteed that their message would be seen, heard, or read.
Today, the landscape has changed. The proliferation of Internet and digital technologies has made advertising opportunities accessible for everyone, levelling the playing field for SMBs.
So, why is it so hard to win at the game today? Because marketing budget is no longer enough to win the game. You’ve got to use the right channels to reach the right audience with the right message, all while your competitors are doing the same.
You need marketing strategy.